WHO IS THE HUMAN BEHIND
Over the past 18 years, I've worked in various marketing roles in different industries, as well as spent time supporting businesses as a freelancer.
I've been the strategist, planner & ideas person (deciding what marketing to do), and the hands-on 'doer' (building websites, designing marketing material, managing social media, creating content, writing copy, running advertising campaigns, liaising with clients / suppliers / stakeholders / freelancers, crafting collaborations, planning & running events, providing sales support, organising visual merchandising / signage, managing databases, creating email newsletters, managing members and setting up new software platforms).
I've been fortunate enough to experience and work in all areas of marketing, but it became clear to me that with every task and project I worked on, my attention was always on the experience I'm was creating for the customer.
I believe customer experience is the key ingredient to building a successful business in today's world and is a forgotten part of marketing.
Away from life as a business owner and helping businesses create memorable customer experiences, I'm busy running around after my 3 sons and keeping my family healthy. I operate my business from where I live on the beautiful Fleurieu Peninsula in South Australia. When I need a shot of inspiration or break out of the office, I'll head to the beach for a walk. I used to dream of being a professional tennis or basketball player. I later found out that I’m a better marketer, so here I am!
Connect with me on
Myers-Briggs Type Indicator:
Projector (Emotional / 6-2)
Strategic / Input / Individualisation / Relator / Learner
Q&A with TIFFANy
Why did you start JOURNI Marketing?
I've always wanted to have my own marketing business, it's just taken me a little while to figure out exactly what it looked like. I love that being a business owner gives me the opportunity to create the life I want. I get to do work that combines my strengths, personality, purpose, experience and knowledge with my love of marketing, business and human psychology AND I'm helping to guide businesses / organisations to achieve their goals and vision.
What marketing experience & qualifications do you have?
I have half a marketing degree! After my 1st year studying at university I decided I wanted to learn about business & marketing by doing, rather than reading textbooks. I tried external, part-time study, but I eventually accepted that university just wasn't for me.
What I do have is over 18 years experience working in different areas of marketing and still to this day I am committed to ongoing learning through workshops, online courses, books, podcasts and real life projects. I set aside hours every week to stay up to date with today's marketing because I know how quickly it changes, and that it is an industry where you can never sit back and think you know it all. There is always more to learn.
What is your long term vision for JOURNI Marketing?
To grow my reputation as the Experience Creator, a customer experience expert who gets to work 1-1 with a growing number of business owners and organisations and speak at workshops and events on why memorable experiences are so important.
Which 5 people would you invite to a dinner party?
hmmmm that's a tough one, I'd have to go with...
1) Seth Godin: ask him all the questions I have about marketing and learning plus he would keep us entertained with a few magic tricks, and I want to try his honey-oatmeal vodka (which hopefully he might bring).
2) Dr John Demartini: pick his brains on human behaviour.
3) Mark Manson: help us all give less f**ks!
4) Serena Williams: I want to know what it's like to be a pro tennis player + pick her brains on becoming a fashion designer.
5) Brene Brown: she's just awesome!
What are your top 3 books & podcasts?
'The GoGiver - A little story about a powerful business idea' - Bob Burg & John D Mann
'This is Marketing' - Seth Godin
'Everything is F**ked' - Mark Manson
'Everybody Hates Marketers'
'The Marketing Book Podcast'
'Christopher Lochhead Follow Your Different'
Which business person would you love to spend a day with?
He is my marketing guru who I can't get enough of. I love how he questions what's possible and is here to make a ruckus. He is one human I want to learn as much as possible from.
If you want to be a better marketer, I strongly recommend all of his books and workshops.
What's your favourite way to relax and destress?
Relax ... walk along the beach (I live next to the best beach in the world - well I think so anyway) listening to a podcast.
What would you like to see change in the world of marketing?
I would love to see more businesses embrace what makes them unique and integrate this into their marketing and experience. They need to understand there is no silver bullet when it comes to marketing. Too many businesses are buying into the 'one-size-fits-all' approach to marketing and then wonder why it doesn't work.
I would also like to see less businesses expecting their marketers to be 'marketing unicorns' and look to use specialist freelancers for specific projects. This would allow more freelancers to create a life around doing work they love, and also provides businesses / organisations better solutions for their marketing.
What do you enjoy learning about outside of business?
I love to learn about human behaviour and what makes humans different so over the past few years I have learnt more about Myers-Briggs Type Indicator (MBTI), which led me to Marketing Personality Types. I was also introduced to Gallup's CliftonStrengths a few years ago and I have enjoyed learning more about that as a tool (my assessment showed my Top 5 Strengths are: Strategic / Input / Individualisation / Relator / Learner).
I recently started to learn more about astrology after having a Birth Chart Reading and being amazed at how accurate it was (my Sun sign is Taurus / Rising sign is Taurus / Moon sign is Sagittarius). This led me to Human Design & individual BodyGraphs (I am a emotional Projector - 6/2), which is something I am learning more about and hope to do some courses on.
What is your favourite city?
New York ... there really is something special about that city. I can't wait to get back there again one day.
What was the last personal or professional development course that you did?
Seth Godin's / Akimbo - The Marketing Seminar
Would you like to know more about what's involved in working with an Experience Creator? Let's talk.