Stand out ... increase loyalty ...
be remembered ... get more customers through word-of-mouth marketing.
Do you want more new & repeat customers?
As a business owner, why should you be focused on your customer experience??
There is no denying that times have changed. The way we live, learn, connect and consume has changed, which means that businesses have had to adapt, and marketing doesn't look the same as it did 10, even 5 years ago.
People are spoilt for choice when it comes to almost every product & service. If they don't like one option, the next one can be found within seconds on their smartphone. Customers are also expecting so much more from businesses and what they were happy with one day, can be boring, out of fashion or falling behind others the next.
Your customer experience is key. It's your experience is that sets you apart from your competition and keeps your customers coming back. Your experience is the reason people remember you, talk about you and recommend you (word-of-mouth marketing...the best marketing there is!). Your experience also helps you stand out as a leader in your industry, the one that other business owners aspire to be like.
When you focus on creating a memorable customer experience that is unique to your business, it's always working to help you attract more customers, even when you don't have the time to post on social media, create new content or have the money to run adverts.
Putting your customers first is always good business.
86% of buyers are willing to pay more for a great customer experience.
By 2020 (now!) customer experience will overtake price & product as the key brand differentiation.
67% of customers say their standard for good experiences are higher than they’ve ever been.
Do you want more people talking about & recommending your business?
Do you want to stand out and be known as one of the best in your industry?
"Make every interaction count, even the small ones. They all count."
- Shep Hyken
I see you. You love being a business owner. You aren't afraid to question things and implement changes when you need to evolve. You value memorable experiences and want to create an experience for your customers that makes you different from your competitors because you want to stand out and be remembered. For you, the journey your customers go on from discovery to becoming a raving fan is important. You also don't want to compete on price alone and have no desire to be chosen because you're the cheapest. You seek to be known as the best in your industry.
I'm a curious, creative marketer with a strategic mind who is always thinking about 'what's possible'. I love to explore what is unique about you & your business and as an 'Experience Creator' I guide you to craft a customer experience that sets you apart from the rest. I'm all about the little details that make the big picture special and I view marketing as so much more than just getting leads and making sales. I have 18 years of marketing experience, 12 years as a business owner and an obsession with learning, so you can trust that I have the smarts and tools to get you reaping the rewards of more Word-of-Mouth marketing.
"Repetition doesn't create memories, new experiences do."
- Brian Cheskey (co-founder Airbnb)
How do you know if your customer experience is really as good as you think it is?
Have you ever looked at your Customer Journey & identified all the different touchpoints your customers have with your business?
What opportunities are there to take your customer experience to the next level?
An Experience Check-Up is the best place to start if you are serious about creating a memorable and unique experience.
In your 1-1 session, you will get to look at your business through the eyes of your customers and see what they are experiencing. We will do a simple customer journey map and determine which touchpoint in your experience needs your attention.